Paws for caution – how to stay safe from online pet scams

By Editor | March 27, 2024

NEWS FROM THE BETTER BUSINESS BUREAU

With National Puppy Day this month, many social media users can expect to see a near-constant stream of puppy pictures and adorable advertisements to take over their news feeds.
Many consumers may decide that now is the time to add a new furry friend to their family. However, not all sponsored advertisements are legitimate, and the puppy pulling on your heartstrings in need of a new home may not exist.
Deciding to bring a new pet into your home is a complex decision, and many people often spend hours of research to find the right breed for them based on all kinds of characteristics, such as temperament, size, and activity level. Whether finding their perfect pet at a local animal shelter, dog breeder, or online posting, it doesn’t take long to form an emotional attachment with their soon-to-be best friend.
Unfortunately, scammers are highly practiced in taking advantage of emotions, and online marketplaces are perfect for them to reach a broad audience.
“No matter the scheme, manipulating emotions is one of the hallmarks of a successful scammer,” said Heather Massey, vice president of communications and community relations for Better Business Bureau serving the Heart of Texas.
Pet scams are among the costliest online purchases consumers report to Better Business Bureau, with many victims losing hundreds or thousands of dollars.
In most cases, complications arise after the pet’s initial purchase while arranging for its delivery through a shipping intermediary. The fraudulent or impersonated shipping company may claim additional fees are required for crates, medications, vaccines, or insurance.
Whatever they claim as a reason for the extra cost, they will shift to another the next time the buyer inquires about when they can expect their pet to be delivered. Frustrated with the situation, many consumers who attempt to walk away from the transaction are threatened with pet abandonment.
To help prospective pet owners steer clear of online pet scams, BBB recommends:
Research extensively. Take the time to delve into the background of potential breeders or adoption agencies. Ask how delivery is handled before purchasing the pet, and research the reputation of the breeder’s shipping company.
Verify credentials. Don’t be afraid to ask for documentation proving the seller’s legitimacy.
Trust your instincts. Your intuition can be a powerful tool in identifying potential scams.
Insist on video calls. In today’s digital age, video calls offer a valuable opportunity to assess a seller’s legitimacy and the puppy’s well-being. Legitimate sellers will be transparent and accommodating in providing this reassurance.
Get everything in writing. Prevent being caught off-guard by undisclosed fees by ensuring the whole process, from the point of sale to the animal being delivered to your home, is included in a written contract.
Use protected payment methods. Be wary of any online seller that insists on payment through unprotected methods, such as gift cards or wire transfers. Avoid sending money to anyone through these systems that require you to take specific steps to bypass protection policies.
If you have been the target of a pet scam, report your experience to BBB.org/ScamTracker.
The information you provide may prevent another person from falling victim to these impactful schemes.